Rhiannon Millard A2 Media Studies: Target Audience

Focus Group Profile:

1) Chloe Hughes:

Favourite Music Video: Panic! At The Disco - 'Girls/Girls/Boys'. "In particular, I like the interesting concept of the video and the aesthetic of the video. The music video is very simple and switches between only four shot sizes in the entire video."

Most Important Feature In Music Videos: "I like seeing the band performing their song because it makes the video seem more authentic. I also like it when women are well represented in music videos and not overly sexualized."

We want our music video to relate to our target audience - What do you suggest we should do to achieve this?: "Keep the music video fast-paced with regular cuts, as a teenager looses interest easily. (Lack of attention span of teenager) I think narrative music videos are very good, however, in some instances, they are too philosophical and not relatable to the viewer; if you are going to do a narrative music video base it around universal themes that are easy for young people to understand."

3 Shots - Panic! At The Disco's Music Video Girls/Girls/Boys:

"The video twists Laura Mulvey's Male Gaze Theory, instead sexualising a man; which is a subversion from stereotypes."

2) Rebecca Bradley:

Favourite Music Video: Twenty One Pilots - 'Stressed Out'. "It catches my attention and the music video makes me relate to the song even more."

Most Important Feature In Music Videos: "The quality is very important and keeping the editing simple so it's easy to follow, but I like it when the set of the video and the shots itself are elaborate. I like it when a music video matches the vision I have of a song."

We want our music video to relate to our target audience - What do you suggest we should do to achieve this?: "Make the music video very visual based, but easy to follow because teenagers find it easier to focus on something if it's simple but exciting!"

3 Shots - Twenty One Pilots Music Video Stressed Out:

"The editing is very simplistic, but throughout the entire video there are constant references to the colour red within the elaborate sets."

3) Abdullah Khan:

Favourite Music Video: One Republic - 'If I Lose Myself'. "It's my favourite song and I feel the director has matched the visuals to the music really well. The narrative video allows a variety of different stories to be told and intertwined in a single night, and it was just a very clever interpretation of the song."

Most Important Feature In Music Videos: "The Artist and their character. It needs to be honest, fans of a band know when their favourites artists present their art form well. -e.g. it adheres to their particular style."

We want our music video to relate to our target audience - What do you suggest we should do to achieve this?: "The subject of the video needs to be aimed at your target audience and needs to interest them."

3 Shots - One Republic's Music Video If I Lose Myself:

"Beautiful visuals and mise-en-scene, especially in the party scenes."

4) Zach Penman:

Favourite Music Video: Sam Smith - 'Stay With Me'. "It's my favourite song and the music video, despite including simple shots, is very effective and I like the narrative elements. I like the fact that Sam Smith is performing the lyrics directly to the camera, whilst being an actor in the narrative - it feels like he's narrating his own story through visuals."

Most Important Feature In Music Videos: "To portray the song well and meaningfully represent the lyrics within the visuals."

We want our music video to relate to our target audience - What do you suggest we should do to achieve this?: "Make sure it's relevant to teenagers nowadays and what they would enjoy, and make sure its original."

3 Shots - Sam Smith's Music Video Stay With Me:

"I really like the slow-motion close-up's that show Sam singing, because they accentuate the passion he has for his craft."

Rhiannon Millard A2 Media Studies