The finalised Digipak Idea was voted upon by our focus group. They particularly liked this design as it matched our magazine poster and they thought that this was highly effective as it meant all of the ancillary tasks were memorable to one another. One member of our focus group stated "If I were in a shop and saw that design I would pick up the CD as it is bold and aesthetically pleasing. The yellow is very eye catching and I like the typography as it almost looks handwritten, which makes the album seem quite personal to its artist. If I had seen the magazine advertisement beforehand I would definitely recognise the CD."
Finalised Digipak Idea:
Statistics:
In order to ensure that our product would appeal to our target audience, we conducted a survey as to which design was their favourite Digiapk; we specifically asked them if seen online/in a CD store, such as HMV, which Digipak would be the most enticing; and which they would be most likely to purchase. The following bar chart displays the results of the voting of the winning Digipak. We interviewed the four members of our focus group as well as six of our peers in order to gain a wider variation of opinions.
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