Digipak - Initial Ideas:
A polaroid is a common recurring motif throughout our promotional ancillary tasks, in particular, the album cover due to the pivotal role it plays in our music video. Using the iconographic polaroid from the music video on our promotional tasks it would create a symbiotic relationship between music video and the advertisements - whereby both are simultaneously promoting one another. This would be particularly effective if someone has seen the music video and then sees an album cover with the same polaroid on, they may remember the music video and choose to purchase the album. This will make our products highly appealing for our target audience, as can relate what they've seen in the music video to the album cover and magazine advertisement - therefore making our product memorable. A real world media product we were particularly inspired by was Taylor Swift's album, 1989, as it's digipak is also based around polaroid's.
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Our six initial designs were created using a variety of HD images, sourced from Google Images. However, when we are designing and producing our final ancillary task, we will take our own HD promotional photos; in order to avoid breaching copyright laws.
Idea 1:
The first design was heavily influenced by the narrative message behind our music video. With the visuals on the album cover, representative of the polaroid which was placed in the protagonist's pocket after their night together. One can exhibit a cursive handwritten typeface, which has been superimposed onto the polaroid to represent the instructions the female protagonist has written onto the photograph. The overall colour scheme for the digipak is bright yellow; with the connotations of yellow depicting the newfound happiness at the concept of finding a person you can worship, like a religion due to your infatuation with them. The tracklist is written within a polaroid which ensures continuity of the concept throughout the digipak. The typeface of the album title is highly cursive but has rugged serif elements, which alludes to the convention of rebellion that is evidenced within the indie genre. Similarly, to further represent the indie genre, the jacket in which the polaroid is placed is a leather jacket, which is a recurring motif costume used within indie music videos such as Catfish and the Bottlemen, The 1975 and The Hunna.
Idea 2:
The second design has an overall monochromatic dark colour scheme; which can be seen particuarly within the mise-en-scene of the HD street photos I have utilised within the design. The black figure that appears on multiple segments of the digipak cover, infers mystery and removes the prominence from the band and instead focuses on the music; a stereotypical convention of the indie genre. The ambiguous figure on the front cover may also attract consumers to buy the album, as they wish to listen to the songs to uncover the identity of the band. The typeface is a brush typeface, which appears as if it has been handwritten, which makes the album appear more personal.
This idea was inspired by the lyric 'dancing in the kitchen' as I could vividly picture visuals to this lyric and felt like it was one that embodied how fans of the band would listen to their upbeat indie music; as their songs are very much something you could 'dance to in the kitchen'. The album cover encompasses the recurring motif of the polaroid, which appears as if it has been attached to the fridge using magnet letters that spell out the band's name. The CD has the same simplistic fridge magnet typeface spelling out the band's name. The back panel of the CD features the digipak convention of a track-list which in this instance has been superimposed onto a fridge. A silhouette of a couple dancing can be seen on the right hand side of the back panel; again embodying the dancing in the kitchen theme.
Idea 4:
Idea 5:
Idea 6:
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