After receiving the feedback that our original digipak design (the Polaroid design) was 'too representative' of the single 'New Religion' and not the album as a whole, we decided to create a second design following our audience feedback. Interlinking our advertisement feedback, we decided to avoid utilising yellow in our design, as it was clear from our teacher and focus group feedback, that this didn't appear 'indie'.
Looking back at our RMA's we noticed that the majority of the designs incorporated a motif, (a concept that we had originally fulfilled through our use of a polaroid motif) or a graphically designed visual. Therefore, we knew we needed to create a memorable motif that would ensure synergy and memorability between our products. It was then I thought to use an LED light box, as the bright illuminated white light would allow the lightbox to stand out from a dark coloured mise-en-scene (which is often exhibited in indie promotional materials). This is a very 'indie' convention, as light boxes correlate with themes of 'youth' and 'rebellion'.
Within the opening of our music video, we used imagery of an underpass location that appeared particularly indie, and therefore to create a link between our music video and our digipak we believed this would be the best location in which to capture photos for our digipak.
The Photoshoot:
Here are some example photographs from the photoshoot I conducted:
Creating The Design:
After going through our photographs, we collectively with our focus group chose the below photo to feature on the front cover of our digipak design. Our focus group stated that this was the most successful photo due to the offcentre placement of the light-box in the frame which gave the cover an interesting perspective, and highlighted the indie rebellious spontanuity as within indie designs. they tend to challenge the conventional rule of thirds.
I decided to create a walkthrough voiceover tutorial that explains and justifies the choices made towards creating our second digipak using Adobe Photoshop CC 2017.
Looking back at our RMA's we noticed that the majority of the designs incorporated a motif, (a concept that we had originally fulfilled through our use of a polaroid motif) or a graphically designed visual. Therefore, we knew we needed to create a memorable motif that would ensure synergy and memorability between our products. It was then I thought to use an LED light box, as the bright illuminated white light would allow the lightbox to stand out from a dark coloured mise-en-scene (which is often exhibited in indie promotional materials). This is a very 'indie' convention, as light boxes correlate with themes of 'youth' and 'rebellion'.
Within the opening of our music video, we used imagery of an underpass location that appeared particularly indie, and therefore to create a link between our music video and our digipak we believed this would be the best location in which to capture photos for our digipak.
The Photoshoot:
Here are some example photographs from the photoshoot I conducted:
- I also decided to take singular photos of the underpass and extra coverage photos, just incase we wanted single photo of the underpass for our advertisement design.
- I also took extra photos of pieces of prominent eye-catching graffitti, as the notion of graffitti is very indie; I thought these could perhaps be used within the inside pannels of our digipak design.
Creating The Design:
I decided to create a walkthrough voiceover tutorial that explains and justifies the choices made towards creating our second digipak using Adobe Photoshop CC 2017.
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