Evaluation Question 3:

Evaluation Question 3:

'What have you learned from your audience feedback?'  

Throughout the pre-production, production and post-production phases audience feedback has been vital in allowing me to improve my Music Video and Music Promo in order to produce products with a high production value, which cater to the desires of our target audience; therefore, making our product commercially viable.

Survey Monkey:

Before commencing the project, we asked our four focus group members, along with a sample of 45 other people aged 15-15, to provide us with their preferences on stylistic music video elements such as whether they would prefer a narrative, concept or performance-based music video through the creation of an online ‘Survey Monkey’. Our target audience ranged from 15-25, therefore, we tried to find a varied sample size which consisted of both genders in order to gain feedback that corresponded with a large proportion of our audience. This was particularly useful as the feedback allowed us to decipher that our target audience had a preference for a video with a storyline, therefore justifying our choice to create a predominantly narrative video, and they considered the purpose of a music video to be a ‘visual representation of the song’, which gave us more direction when considering ideas.

Utilisation of Social Media for feedback:

Throughout our project we constantly kept our focus group informed on the development of our products through the creation of a 'WhatsApp' group chat, whereby we shared our work and received feedback in a communal environment. This was particularly lucrative, as if one member had a certain viewpoint on our work, another could build on their point which inferred to us as creators that our target audience all have similar viewpoints and therefore, something that is liked by the sample focus group of our target audience is likely to be of high appeal to our overall target audience. The proliferation of hardware and the internet within our modern age combined with the ubiquity of mobile phones meant that contacting our actors, focus group and the wider audience was a quick and easy task, therefore, providing us with an abundance of vital feedback. Particular social media we used to contact our focus group include:

• WhatsApp Group Chat
• Snapchat Messaging Service 
• Facebook

In the initial development stages of pre-production, in which we created several ideas for our potential music video we asked our focus group for their favourite concept out of our five ideas and received the following feedback:

Final Music Video Feedback:

What could be improved? - Feedback: 

What did we learn from this final feedback?:

The purpose of our music video is to entice and engage our audience through the creation of a music video which adheres to genre conventions. It is evident from the reaction we received from our focus group that we were successful in this endeavor. It is notable that Charlotte asked us ‘Whether Ben was actually signing’, accentuating our success as she assumed the lip-syncing was real, which means it was executed to a professional standard. 

We also learnt that the balance between narrative and performance was successful, as it kept an upbeat pace which linked to the happy and energetic nature of the song. It is clear that the universal themes (that would particularly resonate with our target audience, such as young love and rebellion) we tried to interweave into our video were recognised by our focus group. Izzy guessed our target audience was 15-25, due to the exploration of the “universal theme of young love and relationships.” The variety of shots used made our video successful as it evidenced our incorporation of conventional indie shots that we had researched in our initial stages.

Adversely, we also learned about the potential methods of improvement if we were to re-produce our music video. Abdullah, in particular, stated that ‘in the couple montage scene at the very beginning’ we could film ‘more shots during the nighttime, to exemplify the passing of time before they go back to his house’. This would ensure complete clarity of the budding relationship between the two protagonist’s and would allow us to take a more literal interpretation of the lyrics as we could have shown them walking to the male protagonist’s house and ‘dancing in the kitchen’. This lyric is repeated several times, therefore we could repeat these shots multiple times during the video as he has flashbacks of her. 

An infographic stating that nearly the enitrety of an extended focus group we asked enjoyed the music video and would choose to watch it again. The one 'indifferent' result was from a member of our focus group who really enjoyed the music video, however, he found the song itself too repetitive. This depicted to us that our target audeince felt the music video was "very indie" and "really enjoyed it".