Evaluation Question 2:

Evaluation Question 2:

'How effective is the combination of your main product and ancillary texts?'

Transcript:

• In order to ensure the effective combination of my main and ancillary products it was of vital importance that they shared similarities in order for our target audience to associate them with one another.

• From the RMA research, I conducted in the research phase, it is notable that most indie music videos utilise a dark mise-en-scene/colour scheme throughout; a convention that is then continued and exhibited within several artist’s supporting advertising and on the digipaks. We decided to employ synergy, linking our advertising and our main product through the linked colour schemes, which consisted of black and white (monochromatic colours) with a slight low-opacity acid wash effect and scratch overlays. The scratch overlays and slight acid wash effect can be exhibited in our music promo through overlays on certain footage (particularly the location of the underpass within the opening of the music video which is the location of the photographs from/basis of the ancillary tasks), and I have utilised a HD still of an acid wash that is overlaid on each of our Photoshop ancillary tasks/ designed digipak and advertisement.

• We generated our chosen artists individual brand identity –USP through the creation of a logo. A logo makes our band easily identifiable, as it can be featured within music videos, promotional material, and on the line up for indie festivals. This features upon each of our individual products (music-promo, magazine advertisement and digipak), notifying the target audience of the band’s identity within the indie genre, and ensuring memorability. The contrast between the black background and the striking white scratch typeface featured in the band’s logo, makes the logo stand out. The polaroid originally was our concept motif featured on all of our branding, however, we received the feedback that our digipak needed to represent the band as an entity, and contained other songs, rather than being solely focused on the single New Religion, as the picture directly correlated with this single. This meant our digipak appeared to be more of a single.