Sunday, 24 September 2017

What is the Purpose of a Digipak?

What is the Purpose of a Digipak?:

Digipak - A digipak is a type of packaging for CD's or DVD's, typically made from a form of cardboard with an internal plastic holder to encase either one or two CD's. They tend to include generic information on their covers, such as a logo to demonstrate and generate the artists own unique or visual identity, thus allowing a viewer to easily recognise them; along with an album title and promotional photography. Often inside the cover, you will have background information about the band (including their management and record label information), acknowledgements to companies or individuals, sometimes including small messages from the artists with colloquial language to seem more informal and personal to the reader. The spine will include the title of the album along with the artist, and the back panel will usually consist of a list of the tracks on the album. The overall colour scheme of the album can also indicate to the viewer the overall mood or genre of the tracks on the album, for example, Catfish and The Bottlemen's 'The Ride' and 'Balcony' albums are black and white, reflecting the indie rock mood of the album.


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