Audience Research

Audience Research:

The audience is the assembled spectators and listeners of a media product. When beginning the planning stages of our music video, it is important to establish our target audience and take into consideration Audience Theory -how our audience will receive our final product.

Audience Theory: 

In particular, I will be considering 'The Effects Model' by Hoynes, which states that consuming media can have an effect or influence upon the audience, making the audience passive and powerless. I will also be looking at the Hypodermic Theory and the Gratifications and Reception Theory.