The first draft of the digipak design was inspired by the concept of iconography, which can be evidenced in our RMA products. This involves using a recurring motif throughout the entire promotional package, which in this case is the Polaroid featured within the music promo. This creates synergy between the music promo and the promotional material.
Front Panel of Design:
Audience Feedback:
However, upon receiving audience feedback from our teacher, she stated that "The design is supposed to represent the whole album rather than the sole single." as otherwise it appears more like an EP or single rather than an album cover. We then received similar feedback from our focus group, with members such as Zach stating "It doesn't look like an album cover because the colours are too dark which doesn't make it very eye-catching". Therefore, we decided this design wasn't lucrative, which led us to brainstorm other ideas.
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