Our Ancillary Advertisement was chosen by our focus group in the earlier stages of ancillary development, therefore we utilised their feedback when beginning to create the first draft of our product, in order to ensure that our advertisement would attract our chosen target audience.
- We knew from our feedback and RMA Research that, reviews from various magazine critics or acclaimed/well establish companies, would entice our target audience, thus fulfilling the purpose of an advertisement: to promote and therefore maximise profits on album sales, whilst promoting the individual artist on their various social media platforms.
- We also realised that our product needed to clearly reflect our genre and therefore be relatively minimalistic in design, but also 'eye-catching'.
Advertisement First Draft:
An exemplary piece of focus group feedback from Abdullah, states that the yellow colour scheme is too bright which doesn't signify the genre.
Below explains the process of creating the First Draft of our Advertisement on Photoshop and some of the tools that we used:
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