First Draft of Digipak Design: The first draft of the digipak design was inspired by the concept of iconography, which can be evidenced in our RMA products. This involves using a recurring motif throughout the entire promotional package, which in this case is the Polaroid featured within the music promo. This creates synergy between the music promo and the promotional material.
Front Panel of Design:
Audience Feedback: However, upon receiving audience feedback from our teacher, she stated that "The design is supposed to represent the whole album rather than the sole single." as otherwise it appears more like an EP or single rather than an album cover. We then received similar feedback from our focus group, with members such as Zach stating "It doesn't look like an album cover because the colours are too dark which doesn't make it very eye-catching". Therefore, we decided this design wasn't lucrative, which led us to brainstorm other ideas.
Our Ancillary Advertisement was chosen by our focus group in the earlier stages of ancillary development, therefore we utilised their feedback when beginning to create the first draft of our product, in order to ensure that our advertisement would attract our chosen target audience.
We knew from our feedback and RMA Research that, reviews from various magazine critics or acclaimed/well establish companies, would entice our target audience, thus fulfilling the purpose of an advertisement: to promote and therefore maximise profits on album sales, whilst promoting the individual artist on their various social media platforms.
We also realised that our product needed to clearly reflect our genre and therefore be relatively minimalistic in design, but also 'eye-catching'.
Advertisement First Draft:
An exemplary piece of focus group feedback from Abdullah, states that the yellow colour scheme is too bright which doesn't signify the genre.
Below explains the process of creating the First Draft of our Advertisement on Photoshop and some of the tools that we used:
Ancillary Tasks - Magazine Poster Photoshoot: In order to create our Magazine Poster, we utilised another Adobe Software, Adobe Photoshop CC 2017. Our previous design was critiqued for its yellow colour scheme being "too bright" and therefore not representative of the stereotypical colour scheme of the indie genre. We decided therefore to create a colour-scheme chart of the colours that reflect the indie genre, and from this chose the most appropriate hue of yellow to use throughout our poster and digipak.
Magazine Photoshoot:
In our initial ideas, we decided to stray from the convention that band's typically use a picture of themselves on their promotional material, as it is notable that indie bands tend to use infographics, logos and recurring motifs instead on centralising on themselves; this is typically due to the passion for the music which is deemed more important than the artists themselves. We wanted to ensure synchrony between our music video and our promotional ancillaries, therefore the pictures we took were of our male protagonist's hand holding the polaroid that is a reoccurring motif throughout our music video.
We purposefully took the photos on a plain white background to prevent any colour contrasts which would appear distracting. Similarly, the plain white background will allow us to superimpose the yellow text onto the poster, as a yellow is a colour that is difficult to make visible if surrounded by other colours. We decided to try out natural lighting within our photography, as we particularly liked the 'indie' and natural, homemade vibe that was provided by the reflection of the sunlight through Amy's shutters. We felt that the dimensions of this specific image worked the best out of our shortlisted images, as the text written on the polaroid is clearly visible.
