Audience Feedback - First Draft of Music Video

Audience Feedback - First Draft of Music Video:

After editing the first draft of the music video we used social media to receive verbal and oral feedback from our focus group. We also decided to ask our teacher for feedback, which provided us with a valuable and more critical perspective of our music video. 

Teacher Feedback: 

Positive: 

1) I really like the overall concept of the video, and you have some very nice shots throughout including the shots of the female protagonist leaving the bedroom down the stairs (a shot which has a nice depth of field), and the shot of the couple sitting on the bench is nicely framed.

2) The editing to shorten the shot of the train going past was effective as prior the shot was too long, which decreased the pace of the music video. 

Below is a 'tutorial style' explanation and justification of how and why we edited the shot using Adobe Premiere Pro CC 2018, in order to make it appear more effective:

Improvements:

1) I really like the cross-cut editing technique you have used throughout between the performance and narrative. However, there needs to be more cutaways to the band when the male protagonist is walking down the street, as this shot is uninteresting for the viewer. Therefore this shot should be broken up to make this section of the music video more dynamic. Similarly, shot isn’t very stable, making it appear unprofessional. 

2) The shot of the male protagonist walking into the frame within the exposition of the music video needs to be cut at the beginning, as it looks too 'stop-starty'. 

3) The lighting within the band shots is too low-key and therefore makes it difficult to see what is within the mise-en-scene of the frame. To rectify this, try to adapt the colouration of individual shots through colour grading in the online stage of editing.

4) Begin colour grading your footage whilst adding scratch overlays to make your music video more dynamic and exciting for the viewer, because at the moment the video is very 2D and flat. Overlay scratches are representative of the RMA music video you have been inspired by. (The Hunna – ‘Bonfire’.)

5) Consider whether or not the flashback couple scene is light enough within its mise-en-scene for the overlaid film grain and noise; could this end up looking as if the shots have been poorly filmed?

6) Taking inspiration from the RMA’s you have deconstructed, their performance sections contain a variety of shots that track round their performers utilising canted and interesting angles and foci. I would highly recommend that you re-shoot your performance section as many of the shoots are too static and therefore do not adhere to your music genre conventions.