A2 G324: Evaluation Question 3 - 'What have you learned from your audience feedback?'

Draft 2 - Evaluation Question 3:

'What have you learned from your audience feedback?'  

Throughout the pre-production, production and post-production phases audience feedback has been vital in allowing me to improve my Music Video and Music Promo in order to produce products with a high production value, which cater to the desires of our target audience; therefore, making our product commercially viable.

Audience Feedback on our Final Music Promo:

Transcript of what I have learned:

• The purpose of our music video is to entice and engage our audience through the creation of a music video which adheres to genre conventions. It is evident from the reaction we received from our focus group that we were successful in this endeavor. It is notable that Charlotte asked us ‘Whether Ben was actually signing’, accentuating our success as she assumed the lip-syncing was real, which means it was executed to a professional standard.

• We also learned that the balance between narrative and performance was successful, as it kept an upbeat pace which linked to the happy and energetic nature of the song. It is clear that the universal themes (that would particularly resonate with our target audience, such as young love and rebellion) we tried to interweave into our video were recognised by our focus group. Izzy guessed our target audience was 15-25, due to the exploration of the “universal theme of young love and relationships.” The variety of shots used made our video successful as it evidenced our incorporation of conventional indie shots that we had researched in our initial stages.

• Adversely, we also learned about the potential methods of improvement if we were to re-produce our music video. Abdullah, in particular, stated that ‘in the couple montage scene at the very beginning’ we could film ‘more shots during the nighttime, to exemplify the passing of time before they go back to his house’. This would ensure complete clarity of the budding relationship between the two protagonist’s and would allow us to take a more literal interpretation of the lyrics as we could have shown them walking to the male protagonist’s house and ‘dancing in the kitchen’. This lyric is repeated several times, therefore we could repeat these shots multiple times during the video as he has flashbacks of her.